Just what a brilliant example of the major advertising brand Ogilvy using social media for it’s brand awareness, the style reminds me a bit Microsoft ad about the consumer and advertiser relationship though. It’s really interesting how the campaign will develop and how many people will submit the videos, but it’s definitely one to follow. Here is more info about the campaign: 

Ogilvy channel on YouTube – http://www.youtube.com/user/ogilvy

The Brief for the contest – http://channelone.ogilvy.com/WGSP/WGSP_Brief_en.pdf

The Rules of the contest  – http://channelone.ogilvy.com/WGSP/rules.html