Richard Sedley is the Director of Customer Engagement unit at cScape, an experienced digital agency that delivers highly successful solutions for the clients like Microsoft, Sony, Barclays and Peugeot. Richard is also the Course Director for Social Media at the Chartered Institute of Marketing. He is the co-author of “Winners and Losers in a troubled economy” and blogs at Loopstatic.You can follow Richard on Twitter or Linkedin. Read the full story