Paul Dunay is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of 3 Dummies books: Facebook Marketing for Dummies, Social Media and the Contact Center for Dummies and Facebook Advertising for Dummies. Paul’s blog Buzz Marketing for Technology has been recognized as a Top 20 […]
Posted in Top InterviewsComments Off on Interview with Social Media Citizen: Paul Dunay
As more and more businesses are jumping on the social media bandwagon, it’s only natural that many non-profit organisations regard it as an essential tool in their fundraising arsenal. However, while social media on the whole does confer myriad advantages on charities, what non-profits should understand and be aware of from the outset is that […]
Posted in News, StrategiesComments Off on How Effective is Social Media as a Fundraising Tool?
Here we go, all the mist surrounding Facebook’s development towards location based application is cleared off, The “Facebook Places” has been launched in US today, and probably shortly we will have it in Europe as well. It’s going to be interesting how it will challenge the favourite location based social network Foursquare. Personally, […]
Posted in NewsComments Off on Facebook launches “Facebook Places”
It’s been a while since my last post, mainly because I was feeling a bit exhausted reading about the same stuff written over and over again – “top lists ” “twitter this” , twitter that”, “how to” and etc. Don’t get me wrong, I think it’s brilliant that social media is finally getting the attention […]
Posted in InterviewsComments Off on Interview with Social Media Citizen
Good news for local businesses – there is a new cool feature on Facebook called “Recommend this place”. It a really simple but clever update by Facebook to drive recommendations and grow its dominance among location based service companies. You can read more about this new update at Insidefacebook.com .
Posted in Location Based Marketing, StrategiesComments Off on Facebook strengthens its location based service offering with “Recommend this place”
Recently, I’ve watched this short interview with Brian Solis about the future of social networks. The interesting point has been made about privacy – Brian argues that due to the different social graphs and increasing social importance of the updates (status) social networks of the future will have to tailor the content to context – […]
Posted in Strategies, TrendsComments Off on The Future of Social Networks
Nearby Digital is happy to announce The Happy Sailor, a pirate-themed tattoo parlour as the second winner of its ‘Most Liked Business in Shoreditch’ competition! Well done, Happy Sailor! Although it has been a long, tiring month, it was also hugely rewarding as we met so many wonderful and inspirational people along the way, and […]
Posted in Nearby DigitalComments Off on Nearby Digital Announces Second Winner of ‘Most Liked Business In’ Competition
Nearby Digital is happy to announce Esoteria Espresso Bar, a very cosy coffee shop on Hackney Road as the third winner of its ‘Most Liked Business in Shoreditch’ competition! Although it has been a long, tiring month, it was also hugely rewarding as we met so many wonderful and inspirational people along the way, and […]
Posted in NewsComments Off on Nearby Digital Announces Third Winner of ‘Most Liked Business In’ Competition
Well just wanted to share with you this viral from Tipp-Ex. It is the most engaging and fun viral video ever. I bet there’s going to be a lot of talks in the future about this campaign , so it’s here to follow it. I think we are watching the future of advertising here – […]
Posted in Case Studies & Reports, NewsComments Off on The Best Viral Ever: A hunter shoots a bear!
Was watching this new inspiring TED talk by Seth Godin and remembered my earlier research about tribes and brand communities which are so important in analysing the post-modern consumer behaviour . Here are some of the main concepts of tribes and brand communities reviewed in the research: “In the post-modernity period which encourages a move away […]
Posted in Community Management, TrendsComments (2)
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