Note: Social Media Citizens collaborate with different blogs in Europe. The bloggers we collaborate with are also the co-founders and admins behind the Social Marketing Forum. This post is written by John from socialemailmarketing.eu This blog has been bringing news, tips and interviews regarding social media marketing, email marketing and the integration of both for […]
Posted in Case Studies & Reports, How ToComments Off on Whitepaper: Social media marketing strategy
Just wanted to share this short brilliant talk about leadership and community management by Dere Sivers. A few lessons to learn for the community managers: You have to make it easy for people to follow you You have to become “equal” with people who follow you and know how to transfer the sentiment. You […]
Posted in Community Management, Consumer Behavior, How ToComments (2)
I’ve just read this fascinating research on Discovery news about the happy cows. It turns out that the loved cows, who are personalized and called by the given names gives 5% more milk than the usual ones. It got me thinking about social media environment and why social businesses are doing so well, I think […]
Posted in TrendsComments Off on Is “Made in Love” the new social media branding strategy?
Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers. The reports also provide some interesting insights about Millennials […]
Posted in Case Studies & Reports, TrendsComments (2)
I am not that much into religion, but was having some thoughts about social media community and it’s Teletubbic vibe or the goodness surrounding it. It brought me to this idea that goodness is very transferable and viral in it’s nature, therefore I’ve decided to analyze what do social media people have in common with […]
Posted in Community ManagementComments Off on What the Priests and Social Media Citizens Have in Common?
As you may have already heard Twitter has started its own Promoted Tweets program a few days ago. I was just following the discussion and reading all the news about it and decided to share this collection of posts which pretty much tells everything you need to know about this developement. Hello World by […]
Posted in NewsComments Off on Promoted Tweets: the Marketing Industry Insights
Just what a brilliant example of the major advertising brand Ogilvy using social media for it’s brand awareness, the style reminds me a bit Microsoft ad about the consumer and advertiser relationship though. It’s really interesting how the campaign will develop and how many people will submit the videos, but it’s definitely one to follow. […]
Posted in Case Studies & ReportsComments Off on World’s Greatest Salesperson contest by Ogilvy
The new ambitious changes on Facebook will seriously affect our Internet experience. According to Anne Herngaard , there core technologies that will make it happen can be grouped in three categories: “1. OPEN GRAPH: Connecting websites with Facebook so that you can connect content outside of Facebook with your personal profile. This will instantly be […]
Posted in News, TrendsComments Off on Facebook takes over the Internet
The usage of social networks is increasing daily. Clearly, the whole social phenomenon is still far from over. Its impact for marketers and companies is huge. For marketers, this evolution constitutes an enormous opportunity, but also a major challenge. The attention of modern individuals is fragmented, and in this hectic communication reality they want to […]
Posted in TrendsComments Off on Five outcomes of the social media (r)evolution
In the introduction post, I’ve wrote about selling as a communication technique which doesn’t receive enough attention in social media. This week I want to elaborate on my opinion. In order to do that we have to go back to basic concepts of selling. According to marketing guru Kotler, these are the main roles of […]
Posted in How ToComments Off on How to Serve a Sale in Social Media (Part 2)
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