Welcome to my new series of posts “Social Media Strategies” where I will try to clear up some taboos about social media strategies, tools and other buzz words of our social life which sometimes unnecessary confuse us in this industry. Today I will discuss the content strategy and the changing role of content strategist.

Content Strategy

I think it is always a good idea to look from the consumer’s perspective and answer the questions which drive the strategy. I’ve been browsing through my daily reads and thinking why I am reading the posts I am reading and I came up with a very simple answer: I am reading it because:

• The content adds knowledge (adds value) or entertains me;
• The content is supplied by trusted source;
• The content is accessible to me.

Adding value and the art of Curating

In order to add value the content strategist has to think like a scientist:

• Has to recognise the problem why he/she is doing the project and foresee the possible outcomes in order to monitor them. The content strategist has to understand the target audience and analyse what are the main objectives of the brand (provide knowledge or entertainment) and how does the company want to affect this target audience (stimulate action or spread brand awareness).
• Has to do the research and find a gap in the market. It is one of the most challenging tasks today – finding something new, interesting and engaging to write about and that is a problem that the most bloggers face at some point if they haven’t got a clear content strategy, but that’s Read the full story