Gianfranco heads up eCRM at EHS 4D where his remit is to create first class eCRM programmes leveraging data, direct and digital expertise. He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. Clients have included Barclays, Disney, BBC, HP, ASDA, The FA, PC World. He regularly speaks at conferences and can often be found on Twitter and on his own blog ’ It’s all about the Conversation’. Read the full story