The power of the consumers in social media can be deceiving. According to Taylor Ellwood’s recent post, only consumers with the large lists of followers can be actually influential. It is realy straight forward and natural assumption, but it presents quite and interesting opportunity for the brands working in social media. Why? Brands and people related to big brands (Bill Gates, Steve Jobs, Seth Godin) usually attract the biggest crowds of followers on social media properties. These social accounts has indisputably greater social influence than normal personal accounts. As a result they can be used as and opposition to consumer power (sometimes anarchy) on the social networks or other social media properties. .

Social Brands Network

Is it possible that brands will connect to networks in order to help each other to face growing consumers power on social networks? Yes, it is. I love the idea of the consumer empowerment by social media, actually this blog is all about that, but I think there has to be a balance in communication power between brand and consumer. The unintentional silly mistakes by brands (i.e Vodafone) can not be exaggerated by consumers to that level it sometimes is and should have an opportunity to be managed better. The appearance of strategic partnerships between brands could be one of the ways to solve this problem. Let me first define what I call the Social Brands Network: Read the full story