The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well. I will try briefly to overview what I found in my research analysing social media adoption in 10 Top Media Agencies and some of the best practises.

Full document on Scribd

Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”

The key points from research: Read the full story