Consumer Behavior

"We" is a new "Me" by Simon Mainwaring (Video)

It’s Friday so it’s time to relax and enjoy someone else’s great work. I just wanted to share this cool…
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1 Min Read

The Digital World Is The Real World

Ok probably it’s not only about social media, but digital world in general. I just get sick and tired of…
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Are Your Customers Trying to Find Your Business on Their Phones: 5 Facts That You Should Know

There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some...
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Why You Should Think Before You Type

Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day...
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1 Min Read

Who Are the Social Media Citizens?

I’ve been conducting interviews with Social Media Citizens for a last couple months in order to understand better what social…
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Are you here to make friends?

  I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at…
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1 Min Read

Is Social Media Damaging Our Social Skills?

I’ve just read this article on Telegraph where the research suggests that “Mobile phones and social media are stealing our…
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How to start and manage your community

  Just wanted to share this short brilliant talk about leadership and community management by Dere Sivers. A few lessons…
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Brand influence vs Consumer influence – Who will win the fight?

The power of the consumers in social media can be deceiving. According to Taylor Ellwood’s recent post, only consumers with…
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Challenging the old media business models (Part 2)

As a follow up to the recent post “Challenging the Old Media Business Models”  I want to get a bit…
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