Social Media

Interview with Social Media Citizen: Jo Porritt

Jo Porritt is communications specialist whose career has spanned the evolution of marketing, from traditional – to digital – to…
Discover More

Are you here to make friends?

  I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at…
Discover More
1 Min Read

How to Serve a Sale in Social Media (Part 2)

In the introduction post, I’ve wrote about selling as a communication technique which doesn’t receive enough attention in social media.…
Discover More
1 Min Read

Five outcomes of the social media (r)evolution

The usage of social networks is increasing daily. Clearly, the whole social phenomenon is still far from over. Its impact…
Discover More
1 Min Read

How to serve the sale through social media (Part 1)

  Sales, sales, sales – there is only one final and ultimate goal for any business. Don’t get me wrong, …
Discover More

World’s Greatest Salesperson contest by Ogilvy

Just what a brilliant example of the major advertising brand Ogilvy using social media for it’s brand awareness, the style…
Discover More
1 Min Read

Promoted Tweets: the Marketing Industry Insights

  As you may have already heard Twitter has started its own Promoted Tweets program a few days ago. I…
Discover More

Challenging the old media business models (Part 2)

As a follow up to the recent post “Challenging the Old Media Business Models”  I want to get a bit…
Discover More