September 14, 2010
Social Media
Interview with Social Media Citizen: Jo Porritt
Jo Porritt is communications specialist whose career has spanned the evolution of marketing, from traditional – to digital – to…
July 01, 2010
Are you here to make friends?
I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at…
May 27, 2010
How to Serve a Sale in Social Media (Part 2)
In the introduction post, I’ve wrote about selling as a communication technique which doesn’t receive enough attention in social media.…
May 08, 2010
Five outcomes of the social media (r)evolution
The usage of social networks is increasing daily. Clearly, the whole social phenomenon is still far from over. Its impact…
April 30, 2010
How to serve the sale through social media (Part 1)
Sales, sales, sales – there is only one final and ultimate goal for any business. Don’t get me wrong, …
April 16, 2010
World’s Greatest Salesperson contest by Ogilvy
Just what a brilliant example of the major advertising brand Ogilvy using social media for it’s brand awareness, the style…
April 15, 2010
Promoted Tweets: the Marketing Industry Insights
As you may have already heard Twitter has started its own Promoted Tweets program a few days ago. I…
January 27, 2010
Challenging the old media business models (Part 2)
As a follow up to the recent post “Challenging the Old Media Business Models” I want to get a bit…